7 Virtual Event Best Practices for 2025

Level Up Your Virtual Events

Want to create engaging and impactful virtual events? This listicle provides seven virtual event best practices to help professional associations, corporate event planners, and exhibitors alike maximize audience engagement and achieve event goals. Implementing these strategies will help you create valuable experiences that resonate with your target audience. Learn how to optimize for shorter attention spans, design interactive experiences, invest in production quality, foster effective networking, create accessible content, plan for hybrid events, and leverage data for continuous improvement. Discover how these virtual event best practices can transform your online gatherings and deliver exceptional results.

1. Invest in Professional-Grade Production Quality

In the realm of virtual events, first impressions are digital impressions. High-quality audio, video, and visuals are paramount for maintaining audience engagement and conveying a sense of professionalism. Unlike in-person events where atmosphere and physical presence can sometimes compensate for minor technical hiccups, virtual events rely entirely on digital presentation quality to communicate value and credibility. A polished virtual event signals that you value your audience's time and are committed to delivering a high-quality experience. This directly impacts audience engagement, knowledge retention, and the overall perception of your brand or organization. This is why investing in professional-grade production is a cornerstone of virtual event best practices.

Professional-grade production encompasses several key features:

• Professional lighting setups: Proper lighting eliminates distracting shadows and ensures speakers are clearly visible.
• High-definition video cameras: Crisp, clear video enhances the viewing experience and conveys professionalism.
• Clear audio recording equipment: High-quality microphones capture clear audio, eliminating distracting background noise and echo.
• Professional editing and transitions: Seamless transitions between speakers and segments create a more polished and engaging flow.
• Stable internet connection with backup options: A reliable internet connection prevents disruptions and ensures a smooth viewing experience. A backup connection provides redundancy in case of technical issues.

Pros:

• Creates a professional impression: High-quality production validates the value of your event and reflects positively on your brand.
• Reduces viewer fatigue and increases attention spans: Clear audio and visuals minimize distractions and make it easier for attendees to focus.
• Enables better knowledge retention: Clear communication leads to better understanding and recall of information.
• Allows for more effective content repurposing: High-quality recordings can be easily repurposed for on-demand viewing, social media clips, or other marketing materials.

Cons:

• Requires significant upfront investment in equipment: Professional-grade cameras, microphones, and lighting can be expensive.
• May necessitate hiring production professionals: Operating the equipment and managing the technical aspects may require specialized expertise.
• Creates technical complexity that increases the risk of failures: More sophisticated setups introduce more potential points of failure.
• Can be overwhelming for organizations new to virtual events: The learning curve can be steep, requiring time and resources to master.

Examples of Successful Implementation:

• Adobe Summit 2020: Their transition to a virtual format maintained their premium brand positioning through broadcast-quality production.
• Salesforce World Tour: Their virtual experience leveraged multiple camera angles and professional sound engineering to create a dynamic and engaging event.
• TED Talks: Their virtual events consistently maintain high production standards with professional lighting and staging, preserving their signature style.

Actionable Tips:

• Run multiple technical rehearsals with all presenters: This ensures everyone is comfortable with the technology and identifies potential issues beforehand.
• Create a production checklist covering all technical elements: A comprehensive checklist helps ensure nothing is overlooked.
• Invest in wired internet connections rather than relying on WiFi: Wired connections offer greater stability and bandwidth.
• Use professional microphones rather than built-in computer audio: Professional microphones significantly improve audio quality.
• Consider hiring an experienced virtual event producer: A dedicated producer can manage the technical aspects, freeing you to focus on content and engagement.

Popularized By:

• Zoom and other videoconferencing platforms: These platforms have raised audience expectations for production quality.
• Virtual event platforms like Hopin, Bizzabo, and ON24: These platforms offer integrated tools and features for professional-grade production.
• Major technology companies like Apple: Their virtual product launches set a high bar for production quality.

By prioritizing professional-grade production, you demonstrate a commitment to delivering a valuable and engaging experience for your virtual event attendees. This investment pays dividends in terms of audience satisfaction, brand perception, and the overall success of your virtual events. Implementing these virtual event best practices will set you apart from the competition and position you as a leader in the virtual event space.

2. Design Interactive Engagement Opportunities

One of the most crucial virtual event best practices is to deliberately design interactive engagement opportunities. Virtual events must combat the natural tendency for online audiences to passively consume content. Simply replicating an in-person event agenda online without considering the digital environment often results in disengaged attendees and a poor return on investment. Strategic integration of interactive elements transforms attendees from passive observers to active participants, drastically improving satisfaction, knowledge retention, and overall event ROI. This active participation is key for creating a sense of community and fostering meaningful connections in the digital space.

Features like live polling and audience surveys, moderated Q&A sessions, breakout rooms for small group discussions, interactive workshops with collaborative tools, and gamification elements with rewards or recognition are all powerful tools in the virtual event engagement arsenal. Interactive elements are key for audience engagement. For tips on designing engaging virtual sessions, explore resources on effective remote facilitation. These features not only hold attendees' attention but also provide valuable data on audience interests and preferences.

Pros:

• Dramatically increases attendee attention and reduces multitasking
• Creates memorable moments that improve overall event satisfaction
• Provides valuable data on audience interests and preferences
• Facilitates networking and relationship-building despite physical distance

Cons:

• Requires sophisticated planning and technology integration
• May need additional moderation and technical support staff
• Can create technical complications for less tech-savvy attendees
• Interactive elements must be thoughtfully designed to avoid feeling forced

Examples of Successful Implementation:

• HubSpot's INBOUND conference uses interactive polls that display real-time results to spark conversation and gauge audience sentiment on key topics.
• Salesforce's Dreamforce virtual experience implements guided networking sessions with AI-matching, facilitating connections between attendees with shared interests.
• Web Summit's online version incorporates gamified networking challenges with leaderboards, encouraging attendees to connect with each other in a fun and competitive environment.

Actionable Tips for Implementing Interactive Engagement:

• Plan for interaction at least every 8-10 minutes to maintain attention and prevent virtual fatigue.
• Use pre-event surveys to customize interactive content to audience interests, ensuring relevance and maximizing engagement.
• Provide clear instructions for all interactive elements, minimizing confusion and technical difficulties for attendees.
• Train moderators specifically for facilitating online engagement, ensuring a smooth and engaging experience for all.
• Test all interactive features with a diverse sample group before the event to identify and resolve any technical issues and refine the user experience.

Why This Deserves a Place in the Virtual Event Best Practices List:

In the virtual world, capturing and maintaining audience attention is paramount. Interactive engagement is not a "nice-to-have" but a "must-have" for successful virtual events. By thoughtfully incorporating these elements, event organizers can transform passive viewers into active participants, creating a more dynamic, engaging, and ultimately more valuable experience for everyone involved. This directly translates into increased attendee satisfaction, improved learning outcomes, and a stronger ROI for the event.

3. Create Accessible and Inclusive Experiences

Virtual events offer an unprecedented opportunity to connect with a larger and more diverse audience than traditional, in-person gatherings. By removing geographical and physical barriers, you can engage with individuals across the globe. However, to truly capitalize on this potential, implementing comprehensive accessibility and inclusion practices is a crucial best practice for virtual events. This ensures all participants, regardless of disabilities, language differences, or technical limitations, can fully engage with your content and have a positive experience. This is not just about being ethically responsible; it’s about maximizing your event's reach and impact.

Features of an accessible and inclusive virtual event include closed captioning and transcription services for those with hearing impairments, multiple language support and translation options for attendees from different linguistic backgrounds, and accessible design that works seamlessly with screen readers and other assistive technologies. Furthermore, making content available across different time zones caters to a global audience, while offering materials in alternative formats (like text transcripts of videos) addresses varying learning styles and bandwidth limitations.

Examples of Successful Implementation:

• Microsoft Build: Implements live captioning in multiple languages and provides sign language interpreters, setting a high bar for inclusivity in large-scale tech events.
• TED: Created a comprehensive accessibility guide for their virtual event speakers, ensuring consistency and quality in accessible content delivery.
• WordPress's WordCamp Events: Provide content in multiple formats, including text, video, and audio, catering to diverse learning preferences and bandwidth constraints.

Actionable Tips for Your Virtual Events:

• Accessibility Audits: Conduct thorough accessibility audits on all potential platforms before selection to ensure they meet necessary standards.
• Presenter Guidelines: Provide presenters with clear accessibility guidelines for their materials, including formatting, font choices, and the use of alt text for images.
• Multiple Formats: Offer content in a variety of formats (video, audio, text transcripts) to cater to different learning styles and accessibility needs.
• Color Contrast: Utilize color schemes with sufficient contrast ratios for easy readability, particularly for participants with visual impairments.
• User Testing: Test the virtual event experience with users who have various disabilities to identify and address any unforeseen accessibility challenges.

Pros of Prioritizing Accessibility and Inclusion:

• Expanded Reach: Significantly broadens your potential audience by including individuals who might otherwise be excluded.
• Commitment to Diversity: Demonstrates your organization's commitment to diversity and inclusion, enhancing your brand reputation.
• Improved Comprehension: Improves content comprehension for all participants, not just those with disabilities.
• Regulatory Compliance: Ensures compliance with accessibility regulations in many jurisdictions, avoiding potential legal issues.

Cons to Consider:

• Increased Complexity: Adds complexity to event production workflows, requiring more planning and coordination.
• Resource Requirements: Increases resource requirements for translation, captioning, and other accessibility services.
• Potential Customization: May require custom development for platform customizations to achieve full accessibility.
• Ongoing Testing: Necessitates ongoing testing with diverse user groups to maintain and improve accessibility over time.

This focus on accessibility, popularized by guidelines like the W3C Web Accessibility Initiative and facilitated by tools like Otter.ai for live captioning, has become a virtual event best practice adopted by leading global corporations like Google. By embracing these principles, you can create truly inclusive virtual experiences that benefit everyone, solidifying your event’s success and broadening its impact. This approach is essential for professional associations, industry groups, corporate community managers, event planners, membership-based businesses, and exhibitors alike – anyone seeking to reach the widest possible audience and maximize engagement.

4. Design for Shorter Attention Spans

One of the most crucial virtual event best practices revolves around acknowledging and accommodating the realities of digital attention spans. Research consistently shows that online audiences have significantly shorter attention spans compared to in-person attendees. This presents a unique challenge for virtual event organizers. Simply replicating the format of a physical event online is unlikely to be successful. Instead, effective virtual events are designed with shorter attention spans in mind, strategically structuring content into digestible segments with diverse presentation formats to maximize engagement and knowledge retention.

This approach necessitates a shift from lengthy presentations to shorter, more focused sessions, typically lasting no more than 20-30 minutes. Breaking down content into smaller modules with clear breaks in between provides natural pauses for attendees to process information, reflect, and take notes. This segmented approach also facilitates the incorporation of mixed media formats, such as alternating between presentations, panel discussions, interactive Q&A sessions, and engaging video clips. Visual variety and frequent speaker changes further help maintain audience interest. Strategic scheduling with buffer times between sessions is essential, allowing for smooth transitions and preventing attendees from feeling rushed.

This strategy has several key benefits. It dramatically improves content retention and comprehension by delivering information in manageable chunks. It reduces attendee fatigue and dropout rates, keeping participants engaged throughout the event. The structured breaks create natural points for reflection and note-taking, enhancing the learning experience. Furthermore, shorter sessions allow attendees to customize their experience more effectively, choosing the segments most relevant to their interests and needs.

However, designing for shorter attention spans also presents some challenges. It can limit the depth of discussion on complex topics, requiring careful planning to ensure key information is conveyed effectively. It often necessitates more presenters and increased content coordination. Fitting comprehensive information into shorter formats can be challenging and may require creative approaches to content delivery. Finally, the increased number of transitions can add complexity to the production process.

Examples of successful implementation include TED's TEDx Virtual events, which maintain their signature 18-minute talk format, capitalizing on the proven effectiveness of concise, impactful presentations. Adobe MAX, a renowned creative conference, restructured its format to include 15-minute skill sessions alternating with longer keynotes, providing a balanced mix of in-depth learning and focused skill development. Similarly, SXSW Online implemented 'micro-sessions' of 10-15 minutes for specialized topics, allowing attendees to delve into niche areas of interest.

To effectively design for shorter attention spans in your virtual events, consider these actionable tips: break down 60-minute content blocks into 3-4 distinct segments with different presenters or formats, use clear visual cues for transitions between topics, incorporate 5-minute breaks between sessions – even short ones – to allow attendees to recharge, explore 'content snacking' opportunities with short highlight clips promoting upcoming sessions or summarizing key takeaways, and leverage storytelling techniques to maintain interest during unavoidable longer segments. The success of the 18-minute format pioneered by TED Talks, along with the optimized video length strategies developed by YouTube creators, underscores the effectiveness of this approach. Event design consultancies like Freeman and Markletic have further popularized and refined these techniques.

For professional associations, corporate event planners, and exhibitors alike, designing for shorter attention spans is not just a best practice, but a critical factor in creating engaging, impactful, and ultimately successful virtual events. It ensures higher attendee satisfaction, increased knowledge retention, and a more positive overall experience.

5. Leverage Data and Analytics for Continuous Improvement

One of the most significant advantages of virtual events over their physical counterparts is the wealth of data they generate. Unlike physical events where attendee behavior is difficult to track comprehensively, virtual events provide a treasure trove of actionable insights. Strategically collecting, analyzing, and acting on this data is crucial for real-time adjustments during the event and optimizing future events. This data-driven approach is a cornerstone of virtual event best practices, enabling organizations to maximize their ROI and deliver increasingly engaging experiences.

This infographic visualizes the impact of data-driven decision-making on key event metrics. The bar chart compares results from events without a data-driven approach to those that have implemented one. For example, attendee engagement increased by 60% and lead generation saw a 45% boost when data analytics were leveraged. The infographic clearly illustrates the potential benefits of using data analytics to enhance virtual event outcomes.

This wealth of data can include attendance and engagement metrics for each session, heatmaps of viewer attention and interaction points, detailed participant journey mapping, sentiment analysis from chat and Q&A, and conversion tracking for calls-to-action. This allows organizers to understand what resonates with attendees, identify areas for improvement, and personalize the experience. For example, imagine identifying that a particular session has low engagement. Real-time data allows you to quickly adjust – perhaps by injecting a poll or Q&A to re-engage the audience. Post-event, this data can inform content strategy for future events, ensuring resources are allocated effectively.

Examples of Successful Implementation:

• Cisco Live: Uses real-time analytics to adjust session recommendations to attendees, creating a more personalized and engaging experience.
• HubSpot's INBOUND: Leverages engagement data to refine speaker selection year-over-year, ensuring high-quality content and presentations.
• CES (Consumer Electronics Show): Implements heat mapping to optimize virtual exhibition layouts, maximizing exhibitor visibility and attendee traffic flow.

Pros:

• Enables data-driven improvements even during the live event.
• Provides quantifiable ROI metrics for stakeholders.
• Helps identify highest-performing content and presenters.
• Creates personalization opportunities based on behavior patterns.

Cons:

• Requires sophisticated analytics tools and expertise.
• May raise privacy concerns requiring transparent data policies.
• Can lead to information overload without proper analysis frameworks.
• May need integration between multiple platforms to capture the complete picture.

Tips for Leveraging Data and Analytics:

• Define clear KPIs before the event that align with business objectives. This ensures you're collecting the right data from the outset.
• Create a real-time dashboard for monitoring critical metrics during the event. This allows for immediate adjustments and optimizations.
• Train a dedicated team member to analyze data and suggest adjustments. Having a dedicated resource ensures data is interpreted correctly and acted upon efficiently.
• Conduct post-event analysis comparing outcomes to benchmarks. This provides a comprehensive understanding of event performance and identifies areas for improvement.
• Share anonymized insights with speakers to help them improve their presentations. This fosters collaboration and enhances content quality for future events.

Popularized By:

• Virtual event platforms like ON24 and 6Connex with advanced analytics.
• Marketing technology companies applying web analytics concepts to events.
• Data visualization tools like Tableau creating event-specific templates.

Leveraging data and analytics is no longer a "nice-to-have" but a "must-have" for successful virtual events. By incorporating these virtual event best practices, organizers can transform data into actionable insights, leading to more engaging, effective, and impactful events that deliver demonstrable ROI. For organizations seeking to maximize their virtual event investments, embracing data-driven decision-making is paramount.

6. Create Hybrid-Ready Content Strategies

As virtual event best practices evolve, creating hybrid-ready content strategies has become crucial for maximizing reach and engagement. This approach recognizes that simply streaming an in-person event online isn't enough for a truly successful hybrid experience. Instead, it requires intentionally designing content that caters to the distinct needs and engagement patterns of both in-person and virtual attendees while maintaining consistent value delivery across both audiences. This forward-thinking approach not only accommodates current attendee preferences but also future-proofs events against evolving attendance trends.

How it Works:

Hybrid-ready content strategies involve developing content that can be consumed both synchronously (live) and asynchronously (on-demand). This requires careful consideration of format, delivery, and interactivity. Think beyond just recording the in-person sessions. Dedicated virtual hosts, interactive Q&A sessions, digital networking opportunities, and exclusive online content are all part of creating a truly engaging hybrid experience. The goal is to create an integrated experience that connects both audiences, making each feel valued and included, rather than creating a "two-tiered" system.

Features of Hybrid-Ready Content:

• Dual-Format Content: Content formatted for both live consumption and on-demand viewing, including closed captions and transcripts.
• Dedicated Virtual Engagement: Designated hosts/moderators specifically tasked with engaging the online audience.
• Translatable In-Person Elements: In-person activities, presentations, and demonstrations designed to translate effectively to the screen.
• Optimized Digital Assets: Presentations, videos, and other digital materials optimized for various devices and internet connection speeds.
• Integrated Experiences: Opportunities and platforms that connect virtual and physical attendees, fostering networking and interaction.

Pros:

• Expanded Reach and Accessibility: Increases the potential audience size and allows participation for those unable to attend in person.
• Content Repurposing: Creates valuable content assets that can be reused and repurposed after the event, extending its lifespan and ROI.
• Attendee Flexibility: Provides choices in how and when attendees engage with the content, accommodating different schedules and preferences.
• Future-Proofing: Adapts to shifting attendance patterns and ensures event relevance regardless of future circumstances.

Cons:

• Increased Production Complexity: Requires more resources, planning, and technical expertise compared to solely in-person or virtual events.
• Potential for Two-Tiered Experience: If not carefully balanced, can inadvertently create a less engaging experience for one audience over the other.
• Speaker Training: Demands speakers capable of engaging both physical and virtual audiences simultaneously.
• Technical Integration Challenges: Seamlessly integrating physical and virtual environments can present technical hurdles.

Examples of Successful Implementation:

• South by Southwest (SXSW): Created distinct programming tracks specifically designed for in-person and virtual attendees, offering tailored content for each audience.
• Microsoft Build: Implemented interactive "digital booths" accessible to both physical and remote participants, fostering engagement and networking opportunities.
• Salesforce's Dreamforce: Utilizes "digital hosts" dedicated to engaging the online audience, supplementing the main stage presenters and creating a more inclusive experience.

Actionable Tips:

• Design for Constraints First: Start by designing content for the most limited medium (e.g., low-bandwidth internet connection) and then enhance for other platforms.
• Virtual Audience Advocates: Appoint team members specifically responsible for advocating for the virtual audience during the planning process.
• Digital-First Session Design: Even for primarily physical presentations, incorporate digital-first elements like interactive polls and Q&A features.
• Time-Shifted Content: Offer recordings and alternative session times to accommodate international audiences and varying schedules.
• Thorough Testing: Test all content formats on multiple devices and internet connection speeds to ensure optimal viewing experiences.

Popularized By:

Event design agencies like Freeman and Opus, technology companies like Cisco and Microsoft, and various industry associations have played a key role in pioneering and popularizing hybrid event approaches and developing best practice frameworks.

This item deserves its place on the list of virtual event best practices because it addresses the growing trend towards hybrid events and provides actionable strategies to optimize content for both in-person and virtual attendees. By adopting these principles, event organizers can create more inclusive, engaging, and ultimately successful hybrid experiences.

7. Implement Effective Virtual Networking Opportunities

Networking consistently ranks as a primary motivation for event attendance. However, the casual, organic networking of in-person events doesn't naturally translate to the digital realm. Simply expecting attendees to mingle in a virtual lobby rarely yields meaningful connections. That's why implementing effective virtual networking opportunities is a crucial best practice for any virtual event aiming to maximize attendee satisfaction and deliver true value. This element is vital for putting the "event" back in "virtual event," moving beyond passive content consumption and fostering genuine interaction. This is particularly important for professional associations, industry groups, corporate community managers, event planners, membership-based businesses, and exhibitors seeking targeted lead generation.

How it Works:

Effective virtual networking relies on structured, facilitated activities that overcome the inherent barriers of digital interaction. This involves using technology to recreate, and even enhance, aspects of in-person networking. Think of it as thoughtfully designed connection opportunities, not just leaving attendees to fend for themselves.

Features of Successful Virtual Networking:

• AI-powered attendee matching algorithms: These algorithms analyze attendee profiles and interests to suggest relevant connections, facilitating more targeted networking.
• Interest-based virtual breakout rooms: Smaller, topic-focused breakout rooms allow attendees with shared interests to connect on a deeper level.
• Facilitated speed networking sessions: Structured speed networking with clear timeframes and prompts ensures focused and productive interactions.
• Digital 'hallway tracks' for spontaneous conversations: These virtual spaces allow for less formal, impromptu conversations mimicking chance encounters at in-person events.
• Persistent community platforms before and after the main event: Extending networking beyond the event dates helps solidify connections and fosters long-term community building.

Pros:

• Creates tangible relationship-building value beyond content consumption: Attendees gain valuable connections, not just information.
• Increases attendee satisfaction and perceived event ROI: Networking significantly boosts the overall event experience and perceived value.
• Can actually be more efficient than random in-person networking: Targeted matching algorithms can lead to more relevant connections in less time.
• Provides structured opportunities for introverts who struggle with traditional networking: The structured format can make networking less daunting for those who find traditional networking challenging.

Cons:

• Requires overcoming initial participant hesitation about virtual networking: Some attendees may be skeptical of virtual networking's effectiveness.
• Needs active facilitation and clear structure to be effective: Successful virtual networking requires planning and execution.
• Technology barriers can create frustrating experiences: Technical glitches can disrupt the flow and negatively impact the experience.
• May require additional platform investments beyond basic streaming tools: Implementing advanced networking features may require specialized platforms.

Examples of Successful Implementation:

• Web Summit: Their 'Mingle' sessions utilized guided conversation starters and facilitators to encourage interaction.
• Adobe MAX: 'Creative Connections' matched attendees based on their Adobe tool usage and creative interests.
• Zoom's Zoomtopia: 'Birds of a Feather' virtual tables facilitated topic-based discussions.

Actionable Tips for Implementing Effective Virtual Networking:

• Begin with highly structured networking with clear timeframes and objectives.
• Provide conversation prompts and facilitators to reduce awkwardness and spark engaging discussion.
• Create diverse networking formats for different personality types (e.g., small group discussions, large open networking areas, 1:1 meetings).
• Implement pre-event profile building to improve the quality of AI-powered matching and allow attendees to identify shared interests.
• Follow up with connection reminders and community maintenance after the event to help nurture budding relationships.

Why This is a Virtual Event Best Practice:

In the virtual world, connections don't happen magically. Intentional planning and the right tools are essential for facilitating meaningful networking. By prioritizing virtual networking, event organizers can transform their events from passive webinars into dynamic hubs of connection, boosting attendee satisfaction, driving ROI, and building lasting communities. This is a cornerstone of any successful virtual event best practice and differentiates a truly engaging experience from a simple online broadcast. By embracing these strategies, organizers can leverage the unique advantages of virtual platforms to create networking opportunities that are even more impactful than traditional in-person events.

7 Key Virtual Event Best Practices Comparison

Elevate Your Virtual Event Strategy

Mastering virtual event best practices is no longer optional—it's essential for reaching and engaging your target audience in today's digital world. From investing in professional production quality to designing for shorter attention spans and leveraging data analytics, the insights shared in this article provide a roadmap to elevate your virtual events from passive webinars to truly interactive and valuable experiences. Prioritizing accessibility, fostering engagement through interactive elements, and creating hybrid-ready content are crucial steps towards building a thriving online community. By focusing on these virtual event best practices, you not only deliver exceptional experiences for attendees but also achieve key business objectives, whether that's lead generation for exhibitors, enhanced member engagement for associations, or stronger connections within your corporate community.

The key takeaway? Embrace the dynamic nature of the virtual event landscape and commit to continuous improvement. By applying these best practices, you can transform your virtual events into impactful experiences that foster meaningful connections and drive tangible results. Ready to streamline your virtual event strategy and implement these best practices seamlessly? Explore GroupOS, a comprehensive platform designed to empower you with the tools you need to create engaging and successful virtual events. Visit GroupOS today to learn more and discover how you can transform your online events into thriving digital communities.